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2012 Challenges – Giles Bailey, Transport For London
Marketing Society Member, Giles Bailey from Transport for London talked to The Marketing Society at our Christmas Party about what he thinks will be the biggest challenge he will face in 2012… Hear...
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The Work: No. 42
As part of our partnership with Haystack Online, each week we showcase penetrating marketing campaigns. This week, as we are well into the run up to the Olympics and we are promised a summer like no...
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The Work: No. 52
As part of our partnership with Haystack Online, each week we showcase penetrating marketing campaigns. This week, Animation can make the fantastic seem real. And in both these spots we see how...
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The Final Countdown
John Gilbert, business analyst from JGFR, says that all roads lead to London as the nation gears up in the final countdown to the Olympics and Paralympics. By the time the Olympic Torch Relay ends at...
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SAY Media: A week in Venn – The Curiosity Effect: Everything Is Media Now
“I don’t know where I’m going from here, but I promise it won’t be boring.” David Bowie In our regular Monday article, SAY Media analyses the week in a Venn diagram. This week, SAY Media explore the...
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Challenger Project: When winning doesn’t come first…
This week’s Challenger Project by Georgia Craib, looks at what happens when winning doesn’t come first. Often people think challenger brands all take the classic David vs. Goliath/ Feisty Underdog...
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Did the Olympic sponsors strike gold? A B2B perspective by Gareth Richards
As the Olympic summer draws to a close, sponsors are busy trying to answer one question: was it worth it? Gareth Richards, Managing Director at Ogilvy Primary Contact, examines the Games through a B2B...
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WLTM: Neil Black, Performance Director, UK Athletics
This week we meet Neil Black, Performance Director, UK Athletics. What does a world class marketing leader look like? A world class marketing leader is one who consistently engages consumers with their...
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Nike for Brand of the Year 2012?
The shortlist of 20 brands has now been announced for The Marketing Society Brand of the Year 2012, in association with ITV and Marketing magazine. Now it’s over to you to place your vote and select...
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P&G for Brand of the Year 2012?
The shortlist of 20 brands has now been announced for The Marketing Society Brand of the Year 2012, in association with ITV and Marketing magazine. Now it’s over to you to place your vote and select...
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